Marketing

Program Features

营销专业人士是创造性的问题解决者,他们利用自己的技能将人与产品联系起来, ideas, businesses and services. As a student in the marketing major, 你将深入到迷人的世界的消费者研究和品牌管理,同时磨练你的技能在许多类型的营销, including digital marketing, search engine optimization, international marketing, social media marketing and more. 通过实习,你还将受益于课程对伦理和现实世界学习的关注, mentorships and partnerships with local businesses.

Xavier's marketing major was ranked by U.S. News & World Report as the #29 undergraduate marketing major in the nation for 2023. 98 percent of our students, including those in the marketing major, are working, 参加志愿活动或在毕业后6个月内就读研究生院(2021届).

Curriculum

下面的课程序列示例说明了市场营销专业的课程设置. Consult the official Xavier University course catalog for detailed registration and advising information.

Fall

  • CORE 100 First-Year Seminar............ 3cr.
  • MATH 140 or 170: Calculus............ 3cr.
  • ENGL 101: English Composition............ 3cr.
  • Second Language Elective............ 3cr.
  • MKTG 300: Principles of Marketing............ 3cr.
  • CORE 101: GOA First Year Experience............ 0cr.
  • BUAD 101: The Business Profession I............ 0cr.

Spring

  • THEO 111: Theological Foundations............ 3cr.
  • Historical Perspectives............ 3cr.
  • Second Language Elective II............ 3cr.
  • BAIS 220: Management of Business Technology............ 3cr.
  • ECON 200: Microeconomics (Social Science)............ 3cr.
  • BUAD 102: The Business Profession I............ 0cr.
  • CORE 102: GOA First Year Experience 102............ 0cr.

Fall

  • PHIL 100: Ethics as an Introduction to Philosophy............ 3cr.
  • Creative Perspectives............ 3cr.
  • BAIS 210: Quantitative Methods............ 3cr.
  • ACCT 200: Introductory Financial Accounting............ 3cr.
  • ECON 201: Macroeconomics............ 3cr.
  • BUAD 201: The Business Profession II............ 0cr.

Spring

  • Scientific Perspectives & Lab............ 3cr.
  • Theological Perspectives............ 3cr.
  • ACCT 201: Introductory Managerial Accounting............ 3cr.
  • BAIS 211: Introduction to Business Analytics............ 3cr.
  • MGMT 200: Organizational Management............ 3cr.
  • BUAD 202: The Business Profession II............ 0cr.

Fall

  • PHIL 200: Philosophical Perspectives............ 3cr.
  • MGMT 201: Business & Professional Communication (OC/WRIT flags)............ 3cr.
  • FINC 300: Business Finance (QR flag)............ 3cr.
  • MKTG 370: Consumer Behavior............ 3cr.
  • MKTG Elective............ 3cr.
  • BUAD 301: The Business Profession III............ 0cr.

Spring

  • Humanities Elective............ 3cr.
  • ENGL 205: Literature & Moral Imagination............ 3cr.
  • ECON 300: International Trade & Business Environment............ 3cr.
  • MKTG 302: Market Research............ 3cr.
  • Business Elective or Internship for Credit............ 3cr.
  • BUAD 302: The Business Profession III............ 0cr.

Fall

  • Natural Science Elective and Lab............ 3cr.
  • BLAW 300: Legal Environment (ERS/DCR flags)............ 3cr.
  • MKTG Elective............ 3cr.
  • MKTG Elective............ 3cr.
  • General Elective............ 3cr.
  • BUAD 401: The Business Profession IV............ 0cr.

Spring

  • MKTG 495: Marketing Strategy............ 3cr.
  • MKTG Elective............ 3cr.
  • Business Core Capstone............ 3cr.
  • MGMT 302: Quality & Productivity in Operations............ 3cr.
  • General Elective............ 3cr.
  • BUAD 402: The Business Profession IV............ 0cr.
  • CORE 499: Reflection on the Core Curriculum............ 0cr.

Sample Courses

泽维尔大学以提供富有挑战性和个性化的教育而闻名. Here are some courses that are part of the marketing major at Xavier:

Consumer Behavior (MKTG 370) – 当代的商业方法强调以消费者为中心的重要性. Marketing, in particular, 从确定消费者需求到确保购买后的满意度,从开始到结束都以消费者为中心. 你会获得关于消费心理学的知识,以及更好地满足人们需求的方法.

Marketing Research (MKTG 302) – 营销人员需要了解如何利用市场调研来做出更好的商业决策, what research methods are appropriate for different types of problems, and how results should be interpreted.

International Marketing (MKTG 320) – 本课程通过调查经济,提供对国际市场营销管理的基础理解, political, technological, 影响企业管理营销组合决策的竞争和社会/文化因素.

Professional Selling (MKTG 361) – 本课程向学生介绍销售的动态和有说服力的领导技巧,并探索销售作为一个职业通过多种渠道. 本课程将使您了解销售和销售队伍管理的流程和技术.

Brand Building (MKTG 368) – 本课程以消费者为中心和现实世界的方法来探索公司如何创造, build and sustain compelling and inspired brands. 学生学习如何在成功的消费者主导的公司中制定和发展品牌战略和行动计划.

Digital Marketing & Analytics (MKTG 385) – 学生将学习制定和实施智能数据驱动战略,并将基本的网络营销分析纳入现有的商业实践. 核心内容将专注于识别和理解数字营销指标,以衡量传统营销的成功, digital, interactive, and social media marketing efforts.

Principles of Category Management (MKTG 315) – 品类管理是使零售商和制造商之间的合作关系最大化的一门学科. 大量的消费者洞察指标及其在销售和营销过程中的使用被检查.

Student Clubs

Xavier Marketing Club

泽维尔营销俱乐部隶属于美国营销协会. 该俱乐部旨在为市场营销专业的学生和其他学生提供机会,以获得更广泛的, realistic, more practically oriented exposure to marketing activities. 在今天竞争激烈的就业市场中,市场营销俱乐部努力提高每个成员的市场竞争力.

Business Leaders for Tomorrow

这个学生组织的成员通过与辛辛那提及其他地区的各种商业领袖建立联系并向他们学习,从而直接探索业务流程. 过去几年的活动包括前往硅谷和墨西哥千加科, job shadowing days and guest lecturers.

Women In Business (XWIB)

通过专业培训帮助女性成为未来的领导者,增强她们的能力, personal development workshops, mentoring and service.

Career Outcomes

98% of Xavier students, including those in the marketing major, are employed, attending grad school, 或在毕业后六个月内从事服务或志愿者工作.

Career Opportunities: Brand Ambassador, Digital Marketing Strategist, Marketing Analyst, Marketing Coordinator, Marketing Consultant, Marketing Manager, Marketing and Promotions Manager, Marketing Specialist, Product Marketing Manager, Sales Representative, SEO Specialist 

Top Companies: 84.51°, Cintas, Claritas, Conagra Brands, Directions Research, Fidelity Investments, Fifth Third Bank, Garage Group, IRI Worldwide, Kellogg, Kroger, Nielsen, Numerator, Paycor, PL Marketing. Procter & Gamble, and Research America

All For One

泽维尔大学因其优异的学术声誉在该地区的顶级竞争者中排名第一. Students get the most out of their education, 从严格的课堂学习到现实世界的体验学习.

The Sedler Family Center for Experiential Learning in Business

Marketing majors pitching an idea to executives in a conference room

赛德勒家庭商业体验学习中心为学生提供在辛辛那提的实践经验和联系, Silicon Valley and Portland business communities. 该中心为创业研究专业的学生提供与教授合作的机会, business people and other business students.


The Sedler Family Center for Experiential Learning in Business

Cincinnati: A City of Opportunity for Marketing Majors

A photo of downtown Cincinnati, Ohio at night. Lights from the buildings reflect on the Ohio river. 许多市场营销专业的学生通过在整个城市的实习获得了真实世界的经验.

Cincinnati, Ohio features some of the largest companies in the world, 这意味着市场营销专业的学生有无数的就业机会, internships and mentorships at places like Kroger, Procter & Gamble and Fifth Third Bancorp. The city is ranked the #1 Best City for College Graduates (smartasset.com) and the #15 Best Place to Start a Career (WalletHub).


Going to College in Cincinnati

Study Abroad Opportunities for Marketing Majors

Marketing business majors studying abroad in Peru

市场营销专业的学生可以去伦敦或荷兰等地学习, where they can explore the world, build career skills in a foreign country and investigate new cultures. 学生们获得了自信,并向新思想敞开心扉, it all looks great on a resumé.


Williams College of Business Study Abroad Programs

'We're just crazy busy right now'

Alex Burkhart ('11 BSBA, Marketing and Entrepreneurship) started Prime Prospects LLC, 是亚马逊的快递服务合作伙伴公司,在整个大辛辛那提地区递送亚马逊的包裹. They've never been busier.

AACSB Accredited Logo

Marketing Major at Xavier University

泽维尔大学的市场营销项目是一个至少120小时的学位项目,研究个人和组织使用的动态过程,以预测和满足客户的需求和愿望. In today's society, this is accomplished through marketing research, product planning and pricing, promotion (advertising and selling) and distribution. Students will learn to develop an understanding of the concepts, functions and institutions of marketing; gain an appreciation of consumer orientation; sharpen your abilities to analyze marketing problems and formulate marketing policies; and prepare for strategic marketing challenges and opportunities in a global marketplace.

Xavier University's Williams College of Business is accredited by the AACSB. aacsb认证的学校为学生提供相关和具有挑战性的课程, 最优质的师资和职业机会是其他商学院所没有的.

Xavier University is a private university located in Cincinnati, Ohio, providing a liberal arts education in the Jesuit Catholic tradition. 该大学成立于1831年,是美国历史第六大天主教大学. 它被评为美国中西部地区前十的硕士水平大学之一.S. News & World Report for the past two decades. The Princeton Review names it one of the "Best 385 Colleges in America."